Fractional Marketing Resource for Growing Companies
I partner with marketing teams as a temporary resource on specific projects your team doesn’t have the bandwidth to tackle, from data analysis to hands-on implementation.
Your Marketing Team Knows What Needs Fixing
Your marketing team can see the issues clearly.
The abandoned cart flow needs rebuilding. Email deliverability is suffering. That product campaign needs a dedicated resource for 6 weeks. The data says your funnel is bleeding conversions somewhere.
But your team is stretched thin running day-to-day operations. You can’t justify a full-time hire for a 3-month project. And agencies want 6-month retainers for work that needs doing now.
That’s Where I Come In
I work with marketing teams on specific, scoped projects:
- Validating suspected issues with deep data analysis
- Implementing fixes your team doesn’t have bandwidth for
- Building business cases with ROI projections for leadership
- Executing campaigns that need dedicated focus
Think of me as a senior marketing resource you deploy for 2-6 weeks at a time.
I Work Best With:
Companies with £500K-5M revenue who have small marketing teams (1-5 people) stretched too thin.
Typically CMOs and Marketing Directors at B2B, professional services, education, ecommerce, and hospitality companies.
If you or your marketing team knows what needs doing and you need a temporary senior marketing resource to get it done- that’s where I fit.
9+ Years Scaling Digital Marketing for Growing Companies
I’m Angelina Ward. I’ve spent nearly a decade building and executing marketing strategies for companies across B2B, ecommerce, education, and professional services.
What I bring:
- Managed over £80,000 monthly in ad spend with proven ROI
- Trained 400+ digital marketing professionals
- Built CRM systems, email automation, and conversion funnels from scratch
- Delivered 23x email marketing ROI for DTC brands
- Specialised in the intersection of data, strategy, and hands-on implementation
I’m not a generalist freelancer. I’m a senior marketing professional you bring in when you need someone who can both analyse the problem and implement the fix.
Recent Project Examples
ARMSA Academy
ARMSA needed to launch a new training course for renewable energy developers but didn’t have the internal bandwidth to build and execute a full Go-To-Market campaign. They needed the data infrastructure to track campaign performance and needed someone who could both implement the work and create repeatable systems for future use. I joined them as a fractional resource for 8 weeks to deliver the campaign implementation while establishing their Business Intelligence framework and tracking capabilities.
“We brought Angelina in as a fractional marketing resource to build and execute our developer course campaign while also establishing our data tracking infrastructure.
Over 8 weeks, she delivered end-to-end campaign implementation – from LinkedIn Ads and landing page development through to email automation and conversion tracking. She also helped with our Business Intelligence framework, evaluating tracking options from manual systems through to automated dashboards, giving us a clear roadmap for scaling our data capabilities.
What set Angelina apart was her ability to both implement and document. She didn’t just execute the campaign – she created repeatable process documentation including our 9-week marketing sprint framework, UTM tracking systems, and GA4 reporting templates that our team can now use independently.
She integrated seamlessly with our operations, filled the exact bandwidth gap we needed, and delivered everything on time without requiring the overhead of a full-time hire. We now have both the campaign results and the infrastructure to run future campaigns ourselves.”
— Rakesh Maharaj, ARMSA Academy
Block 74 & One Broad Street
“I’ve worked with Angelina across multiple businesses over the past 5 years – from SEO audits for my Brighton hotel websites (Blok 74 and One Broad Street) to building marketing funnels for my Co-Living Revolution and Aparthotel Revolution training businesses.
What sets her apart is she operates at both strategic and execution levels. When we mapped out the Co-Living Revolution funnel, she brought experience that challenged my assumptions and shaped our entire approach. Then she actually built it.
I bring her in for specific projects – sometimes 2 weeks, sometimes 2 months – then she’s back when the next challenge comes up. No retainers, no fluff, just high-quality work when I need it. It’s the perfect model when you’re running multiple ventures and need expert support without the overhead.”
— Stuart Scott, Founder, Blok 74 & One Broad Street Hotels.